Welcome to BRANDPACKAGING's Musings Blog
We’ve done it again: We’ve updated brandpackaging.com.
View ArticleYour Package is Speaking
You know what they say: Your walk talks and your talk talks, but your walk talks louder than your talk talks.
View ArticlePackaging Recycling in the U.K.: Perceptions and Reality
Advisory Committee on Packaging released some surprising statistics.
View ArticleSix Steps to Perfect Packaging for Global Trade
Whether it's protecting fragile contents in transit, making goods stand out on shelves or enhancing brand image, proper packaging can improve the bottom line.
View ArticleThink You Can Live Without Brand Design?
Don't choose just anyone for your brand's design.
View ArticleBehind the Product Packaging Business
The mantra of "first appearances are everything" has geared and shaped the various changes of the packaging industry in the last couple decades.
View ArticlePackaging That Sells 2013: A Breakdown
We're already looking forward to next year's show.
View ArticlePackaging That Sells 2014 Call for Speakers
Your great ideas for Packaging That Sells presentations are now being accepted until March 3rd.
View ArticleFlexible Point-of-Purchase Solutions for Retailers
Exhibiting goods effectively can make the difference between slow-moving products and those that fly out the door.
View ArticleWhen Brand Preservation Gets Stupid
When the brand is a human being, and that human passes away, how far should publishers and brand partners go to connect the product to the individual?
View ArticleProducts in the Buff
Does the idea of no packaging make you cringe, or are you open to the concept?
View ArticleQuick and Dirty Tips on Creating Concept Packaging Designs
Mob Job, a new package concept for a concrete range, makes an unpleasant task enjoyable.
View ArticleWhen Pretty Works in Packaging Design
Packages can be pretty, but the design has to go deeper than that. This luxury package does so by making customers feel proud to own it.
View ArticleStop Forming Relationships with Customers? Those are Fighting Words
The summary sentence of the article stating this advise raised my pulse and had me forming a rebuttal even as I clicked over.
View ArticleUse Packaging to Overcome Negative Perceptions
The Bill’s brand has had the same packaging for 10 years and was losing traction in this hugely competitive space.
View ArticleWhat Does It Mean to Be Different in Design?
Differentiated brands have the success others want—here's the simple truth that helped them get there.
View ArticleHarness the Power of Print and Grow Your Business
In today's digital age, having a great website, creating a personality for your branding and packaging business on social networking sites, and making yourself easily accessible to customers online,...
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